Design
8 min read

SURROUND Podcast - Bobby Bonnet & Andrew Lane with Canoa's Founder Federico Negro

A world-class storyteller, Fed takes the guys through his early startup ethos of “buildings equal data”, his time leading design through the explosive growth of WeWork and how a chair sitting beside a freeway changed everything and eventually led to the creation of Canoa.
Written by
Published on
June 25, 2024


A Designer and Product come together

This week, Bobby and Andrew are live from NeoCon with a guest who’s lived the majority of last two decades at the intersection of design and technology, Canoa CEO and Co-founder, Federico Negro.  A world-class storyteller, Fed takes the guys through his early startup ethos of “buildings equal data”, his time leading design through the explosive growth of WeWork and how a chair sitting beside a freeway changed everything and eventually led to the creation of Canoa.

I think that this is another place where technology really needs to play a big role. I think that most designers we speak to want to do better, but doing better is hard. - Federico Negro, Founder of Canoa


Connect with hosts on LinkedIn:

Bobby Bonett

Andrew Lane

References and resources:

Canoa

References:
SURROUND Podcast Network

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