Release Notes

Public Shop Launch

Product Catalog (formerly The Shop) launches to the public, giving designers a whole new way to discover their new favorite things.

This is some text inside of a div block.

9/26/2023 Update: Based on feedback from designers and suppliers, we updated The Shop to be a robust, data-rich product catalog where suppliers can publish their data, and designers can discover their new favorite products. This update provides freedom for even more product data to be shared while removing any barriers to collaborating with partners such as dealers or furniture reps.

For the past year, we have been hard at work building a curated shop filled with beautiful, sustainable objects for designers to discover. In November 2022, we launched this shop to our existing customers, and in May 2023 we launched shopping cart functionality to our customers, allowing anyone who was already a subscriber of Canoa to discover new products, add them to their cart, and check out.

Today, we released this shop to the public, so that anyone can discover and share new products.

A new storefront

Marketing refresh + public shop

The Canoa homepage is bright blue and shows a new header, the new way designers share.

Our goals were centered around self-serve user behaviors and improved discovery of both our brand and the tools were building. We wanted to create a seamless experience for any user to explore the Canoa universe - our tools and our shop - without even having to sign up.

🤫 The shop is open to everyone, but if you’re not logged in it’s limited 🤫

Hidden product data

  • Pricing
  • Discounts
  • Lead Time
  • Carbon

The cart is visible, but not usable

Inside the shop

Making it easier for users to discover products

  • Header with categories and quick filters
  • Fewer but mightier collections, kits, and products together
  • New card design, featuring a quickship icon 👀 and new “condition” chip
  • Kits cards have a new, editorial look
Product catalog tags include second life, quickship, and favorites, so you can curate and filter.
The navigation on Canoa's catalog lets you filter for accessories like pillows and rugs.
The featured collections in the Canoa catalog include furniture flex, pop-up, or dine in style.
A furniture collection features yellow and tan lounge chairs and side tables, creating a warm space.

🧑‍🎨 Shop selection de-duplicated and curated 🧑‍🎨

  • New SKUs!
  • When we launched V1 of the shop in October 2022, we had 652 SKUs
  • Today, we have 8,567
  • Beautiful, consistent formatting
  • Sizing streamlined
  • Name clean-up

Read the latest news from our blog

December 4, 2023

Lance Amato on Chapter 6 : Environmental Product Declaration (EPD) - Part 2

Chapter 6 : Environmental Product Declaration (EPD) Part 2

See Post


December 4, 2023

Release: Pilot for Catalog Pro, Powerful Product Upload Tool

Canoa releases pilot program for catalog upload and management tool.

See Post

Release Notes

November 28, 2023

Release: Domain Admin and Mobile Views

Canoa releases cool new canvas features, including domain admin and a view-only mobile experience.

See Post

Release Notes

November 17, 2023

Release: The Canvas Right Click Menu You've Been Waiting For

Canoa releases new product features, including a helpful right click menu with designer friendly options.

See Post

Release Notes

November 16, 2023

Embrace the Tension: Interior Design and AI

Federico Negro, our founder and CEO shares his thoughts on the current state of interior design and AI.

See Post


November 15, 2023

Lance Amato on Chapter 5 : Environmental Product Declaration (EPD)

Chapter 5 : Environmental Product Declaration (EPD)

See Post