Federico Negro is the founder and CEO of CANOA, a new workplace design tool with an embedded marketplace of furniture, prefabricated and modular structures, and more. CANOA’s mission is to decarbonize commercial real estate and they’re doing so by reinventing the way businesses shop for the office. Learn more at https://www.canoa.supply
https://practiceofarchitecture.com/2022/02/24/067-architecture-and-the-future-of-workplace/
As CEO of CANOA, Federico Negro is building the first end-to-end platform for designing, procuring, and managing low-carbon, reconfigurable interiors in the workplace. What does that mean in simple terms? Clients and designers can design, purchase, and completely furnish the office space without touching CAD or going through a dealer.
Even though CANOA is a technology platform, they are reimagining the supply chain and procurement process for everything that, “falls out of a building when you turn it upside down.” And did we mention they are doing so in the most climate-friendly way possible?
CANOA is on its way to being certified as a B Corp and is not the first company that Fedrico Negro founded. We talked with him about everything from building company culture, launching a workplace-focused company just before the pandemic, and building a business from the ground up, having learned from his first successful company, Case (which was acquired by WeWork).