Federico Negro

CEO

Federico is a designer and product strategist focused on growth and product direction.

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Federico is a designer and entrepreneur based in Brooklyn. He founded CANOA as a response to his own industry's environmental failings which he hopes to spend the rest of his career helping to address. He was previously the Head of Design for WeWork, running their internal global design studio of more than 600 architects, interior designers, engineers and more. Federico came to WeWork in 2015 through their acquisition of his first startup CASE, a digital design consultancy based in New York City that focused on developing and implementing custom design technologies for built environment businesses. At WeWork, Federico was tasked with scaling its portfolio of coworking locations, building a global team, processes and technology which helped scale the number of locations from 30 to more than 600 in 4 years. Originally from Uruguay, Federico has been living in New York since 2002.