Federico is a designer and entrepreneur based in Brooklyn, New York.
He founded CANOA as a response to his own industry's environmental failings which he hopes to spend the rest of his career helping to improve.
He was previously the Head of Design for WeWork, running their internal global design studio of more than 900 architects, interior designers, engineers and more.
Federico came to WeWork in 2015 through their acquisition of his first startup, CASE, an 8 year-old digital design consultancy based in New York City that focused on developing and implementing technology into Built Environment businesses. Once at WeWork, Federico became the Head of Design for its physical spaces working alongside the Chief Creative Officer. He helped grow that product from 30 or so locations to more than 600 in 3 years. Federico is originally from Uruguay and has been living in New York since 2002.